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BOARD OF DIRECTORS

The Garden City Visitors Bureau is dedicated to promoting growth while also preserving the qualities that make Garden City a one-of-a-kind place to live, work, and visit. These unique features include our creative spirit, entrepreneurial drive, and love of the outdoors.

Seeking Board and Committee members:

The Garden City Visitors Bureau is a nonprofit that supports economic growth by attracting tourists, supporting local businesses, supporting artists and outdoor recreational opportunities. The Bureau welcomes visitors while also preserving the qualities that make Garden City a place where people want to live and work. Regular meetings are held on the 2nd Tuesday of each month from 1:00-2:00pm, with both in-person and virtual options. Time commitment is generally 3 hours per month, with a slight increase 3 times per year when there are fundraising events. Seasonal positions will support a fundraiser gala and other upcoming events. Please direct any questions to sasha@visitgardencity.com.
Application Details: Submit your resume and cover letter (stating your interest and any knowledge about Garden City, grants/fundraising, and/or tourism) to sasha@visitgardencity.com.
Mary Jo Nyblad - President | Garden City Visitors Bureau

Mary Jo Nyblad

President

Idaho native and 28 year GC resident. BA from Whitman College and MBA from Idaho State University. Worked for Boise Cascade for 36 years in various capacities retiring as Vice President of Commodity Sales and Division Transportation. I am a past board member of Big Brothers Big Sisters, past Worthy Matron of the Order of the Eastern Star, and currently on the board of trustees for the Idaho PEO chapter house in Caldwell.
Christine Campbell Davis - Vice President | Garden City Visitors Bureau

Christine Campbell-Davis

Vice President

Chris Davis is a seasoned communications professional with a career spanning over 25 years across corporate, agency, and nonprofit sectors. She has developed a robust portfolio of skills, including strategic brand development, public relations, digital marketing, and community engagement, making her a versatile and impactful communicator. Chris’s varied background enables her to combine the structured, large-scale approach of corporate communications with the mission-driven focus of nonprofit work and the creative agility of agency experience.

Carrie Sullivan - Secretary | Garden City Visitors Bureau

Carrie Sullivan

Secretary

Carrie leads Telaya along with her husband, Earl. Nearing Carrie’s 40th birthday, they worked through ways to prioritize family while still allowing Carrie to pursue her passion of science. Winemaking was that answer, and she’s never looked back! After completing a Doctorate of Veterinary Medicine at Ohio State University in 2000, Carrie practiced in Columbus, Ohio and Boise, Idaho. Her two sons arrived in 2004 and 2007, and she found that striking that work-life balance was becoming more difficult–now, as a business owner and winemaker, Carrie has the flexibility to be present for her boys while fostering her natural ambition and drive. Carrie credits her time with winemakers in Washington and Idaho for the foundation of her winemaking education. As her boys become more independent, she’s been able to spend even more time in the cellar, continuously researching to hone her skills and craft. Her journey to becoming a winemaker has culminated in that balance she was always searching for–working with her husband, spending time with her sons, and pursuing her passions.

Lisa Gardner - Treasurer | Garden City Visitors Bureau

Lisa Gardner

Treasurer

Lisa moved to Idaho from upstate New York in 1992 to attend Boise State University, where she earned her bachelor’s degree in marketing. She lives in Garden City with her husband and is the proud mother of two adult children. Over the course of her career, Lisa has built a strong foundation in business development, working across a variety of industries to grow brands, deepen community engagement, and lead strategic initiatives. She currently serves as the Business Development Manager for Timber Creek Recycling and brings extensive experience in nonprofit leadership and board service. Lisa looks forward to contributing her insights to help advance the mission of the Garden City Visitors Bureau.

Sasha Rojas - Program Administrator & Board Member | Garden City Visitors Bureau

Sasha Rojas Zaragoza

Program Administrator &
Board Member

Sasha Rojas Zaragoza serves as both the Program Administrator for the Garden City Visitors Bureau and as a member on the Board of Directors. Dedicated to fostering community spirit and growth, Sasha is strongly motivated by the ethos “give where you live.” By joining GCVB, she felt she could actively contribute to the vibrant and robust growth happening in Garden City. In her dual roles, Sasha writes and manages grants, supports shaping strategic initiatives that enhance the “Stay & Play” visitor experience, and facilitating partnerships that enhance the city’s rich culture and development.

In her commitment to community engagement and development, Sasha, was selected as a 2024 Fellow in Micron Foundation’s Nonprofit Leaders of Color Program, earning a Nonprofit Executive Certificate Program from Georgetown University, McCourt School of Public Policy. She is also a 2024 graduate of Conservation Voters for Idaho’s Boards and Commissions Fellowship. Her learning experiences with social justice, policy and intersectionality are key areas of focus in her work. She wears many hats, serving on several other boards as well.

Dawn Snapp - Board Member | Garden City Visitors Bureau

Dawn snapp

Board Member

Dawn is a 4th-generation Idaho native who has lived in the Treasure Valley for 19 years. She serves as Marketing Company Executive Support for U-Haul Company of Idaho, where she has dedicated 23 years to the role. A passionate advocate for community and causes close to her heart, Dawn has been involved with the American Cancer Society Cancer Action Network (ACSCAN) since 2008, serving as ACT Lead, Fundraising Chair, and Lobbyist at both the federal and state levels.

Dawn is deeply committed to local business and professional development, holding membership in the Human Resources Association of the Treasure Valley (HRATV), where she helps her organization stay current on evolving business laws and regulations. She is also a proud sponsor of the Idaho Human Rights Education Center.

In addition to her work with ACSCAN, Dawn has held leadership roles in local organizations, including serving as President of the Garden City Chamber of Commerce, and on the Garden City Arts Commission and the Advisory Board of the Assistance League of Boise. She is currently a board member for both the Idaho Humane Society and the Women Erased Foundation, and is a founding member of Brunch Giving.

Outside of her professional and volunteer efforts, Dawn’s free time is devoted to her family, her community, and her beloved dogs. She enjoys traveling the world, savoring coffee, and always exploring new ways to engage with those around her.

Ashlee Struble - Board Member | Garden City Visitors Bureau

Ashlee Struble

Board Member

Multitasking extraordinaire, people connector, mother of two, and enthusiastic fan of a glass of Idaho Tempranillo, Ashlee brings energy and heart to everything she does. Originally from South Dakota, she moved to Boise more than a decade ago, launching her beverage career in the beer industry before discovering that wine—specifically Idaho wine—had truly captured her interest.

Since joining the Idaho Wine Commission, Ashlee has become a passionate advocate for the state’s wine community. She holds a WSET Level 1 certification and is a proud graduate of Leadership Idaho Agriculture (Class 43), experiences that continue to shape her appreciation for both the craft and the agricultural roots of the industry.

Ashlee puts her skills to work by planning educational seminars throughout the year, coordinating the Annual Meeting and Savor Idaho, crafting itineraries for visiting media, building lasting partnerships through sponsorships, and responding to the many inquiries the Commission receives from consumers and industry professionals alike. No two days are ever the same—and that’s exactly how she likes it.

Outside of work, Ashlee enjoys traveling with her family, catching live music whenever she can, and sending handwritten notes to friends and family—because a little snail mail still goes a long way.

Helen Carnie - Board Member | Garden City Visitors Bureau

Helen Carnie

Board Member
Helen Carnie is an experienced Realtor® and top producer in and around the Treasure Valley. She is a member of the National Association of REALTORS® and Boise Regional REALTORS® and received her Bachelor of Arts in Multidisciplinary Studies from Boise State University.
Helen possesses a sincere dedication to her clients and to her community which she has been a proud member of for over 20 years. She has volunteered time as a Board member for the Waterfront District HOA and for “Experience Garden City” as well being an active fundraiser for several events that contribute to the growth and betterment of Garden City.
In her spare time, Helen enjoys spending time outdoors with her family and her beloved dogs, which are almost always by her side, and building relationships throughout the community.
Lynda Alexander - Marketing Committee | Garden City Visitors Bureau

Molly Leadbetter

Board Member

Molly Leadbetter is the co-founder and managing owner of Meriwether Cider Company, a family-owned cidery with its production taproom in Garden City and a second location in Downtown Boise. Since opening Meriwether in 2016, Molly has loved being part of Garden City’s creative, entrepreneurial, and slightly unexpected spirit.
Through Meriwether, Idaho Cider Fest, and Alefort, Molly has spent the last decade helping create places and events where people can gather, explore, and connect. She is especially interested in supporting the small businesses, artists, makers, and outdoor spaces that make Garden City the special place it is.
Outside of work, Molly enjoys traveling, live music, rock climbing, snowboarding, and finding new reasons to appreciate Idaho in all its beauty. 
Lynda Alexander - Marketing Committee | Garden City Visitors Bureau

Lynda Alexander

Marketing Committee

Lynda Alexander is a seasoned professional recognized for her longstanding commitment to advancing the economic and community development of the Boise and Garden City region. A resident of Garden City for four decades, she brings deep-rooted regional insight and a sustained record of service to her professional and volunteer leadership roles. With more than 40 years of distinguished experience in hospitality, travel, tourism, and destination marketing,
In her current position as Sales Manager at Boise Centre, she is responsible for promoting Idaho’s leading convention and event facility and for cultivating strategic partnerships with local organizations, associations, and businesses. Her work supports the attraction of meetings and events that contribute significantly to the area’s economic vitality.
Her prior experience includes leadership in hospitality, corporate engagement, and travel management at Albertsons Corporate Office, as well as roles in tourism promotion and destination marketing with the Boise Convention & Visitors Bureau. She began her career with Delta Air Lines, where she gained foundational ability in hospitality and customer service through diverse assignments in Los Angeles and across the country.
A resolute civic leader, she has served on multiple boards, including the Boise Chamber of CommerceBoise Convention & Visitors BureauAssistance League of BoiseRiverside Village HOA, and the Idaho Society of Association Executives. Her board service reflects a long-term commitment to strengthening regional institutions and supporting initiatives that enhance the community’s economic and cultural landscape.
Throughout her career, she has been recognized for her professionalism, integrity, and ability to build strong relationships across the public, private, and nonprofit sectors. Her ability in hospitality, tourism, community engagement, and organizational leadership continues to contribute meaningfully to the advancement and visibility of the region she proudly stands for.
She has lived in Garden City for over 38 years and loves spending time with her husband and Pugs, walking on the Green Belt, and enjoying the fresh air of our community.
Bill Jacobs - Garden City Mayor - Ex Officio | Garden City Visitors Bureau

Bill Jacobs, Mayor

Ex Officio

Jacobs is a businessman with 35 years of experience owning, managing, and developing businesses. He was the General Manager at FarWest Landscape and Garden Center. Jacobs earned his BA in Marketing from Seattle Pacific University and his MBA from California State University, Fullerton.  His work experience includes positions as a Global Logistics Manager at HP, VP of Client Services at MarkMonitor, and owner of Alloway Lighting.

Bill is devoted to community service and currently serves on two YMCA boards, including the West Branch, where he served as the annual campaign fundraising chair. In addition to the YMCA, Bill volunteers at the Morrison Center and is a youth soccer coach.

Jacobs enjoys hunting & fishing, tennis, biking, and serving in his church. Jacobs and his wife Kristen, have been married for 33 years and have two adult daughters. Jacobs is fluent in Spanish, having lived in Latin America for 9 years

Christa Johnson - Digital Design - Marketing Intern | Garden City Visitors Bureau

Christa Johnson

 Digital Design & Marketing

Christa Johnson is a Marketing Communications student graduating in Spring 2026 with her AAS, and she is excited to join the Garden City Visitors Bureau as an intern. Originally from Boise, she has lived in several places before returning home to continue her education and—most importantly—meet her husband. Christa loves being involved in creative digital work and enjoys finding new ways to connect people with the community. Outside of school and work, she spends her time with her husband and daughter, exploring local parks, going to concerts, and getting together with extended family. She’s grateful to be part of the team and looks forward to contributing to the vibrant spirit of Garden City

Allan Kindarara - Software Engineering Intern | Garden City Visitors Bureau

Allan Kindarara

Software Engineering Intern

Allan is a Computer Science student at the College of Western Idaho, graduating in Spring 2026, and plans to continue his education at Boise State University to pursue a bachelor’s degree with an emphasis in machine learning. With a strong interest in both machine learning and cybersecurity, Allan is driven to build secure, intelligent systems that make a meaningful impact.

Bringing over eight years of experience supporting community members through teaching, communication, and digital skills, Allan has developed a unique ability to break down complex technical concepts and collaborate effectively with others. In addition, Allan has spent more than seven years learning and teaching various programming languages, strengthening both technical proficiency and leadership skills.

Detail-oriented and highly motivated, Allan is known for being a quick learner who thrives in team environments and adapts well to new challenges. Guided by values of integrity, collaboration, and continuous growth, Allan is eager to contribute to a software engineering team while continuing to expand his knowledge in real-world applications.

Outside of academics and professional development, Allan enjoys going to the gym, exploring new places, watching soccer news, and values staying engaged with both technology and community.

Star Mohammadi

Star Mohammadi

Project Management Assistant

Star Mohammadi is a Business Administration graduate with a strong focus on organizational efficiency, communication, and team support. She is passionate about creating structured systems, improving workflows, and contributing to professional environments that value accuracy and collaboration. 

Currently working with the Garden City Visitors Bureau, Star supports administrative coordination, data organization, and digital content management to enhance community engagement and visitor experiences. In her role, she supports daily operations, assists with organizing information, and contributes to projects that help connect visitors and residents with the community. 

With proven skills in time management, multitasking, and problem-solving, Star has experience supporting daily operations, organizing data, and assisting individuals with diverse needs. She is known for her attention to detail, ability to work under pressure, and commitment to delivering high-quality work. 

Driven, reliable, and a fast learner, star is committed to continuous growth and professional excellence. She is eager to contribute to organizational success while gaining further experience in administrative and business environments.