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BOARD OF DIRECTORS
The Garden City Visitors Bureau is dedicated to promoting growth while also preserving the qualities that make Garden City a one-of-a-kind place to live, work, and visit. These unique features include our creative spirit, entrepreneurial drive, and love of the outdoors.
Seeking Board and Committee members:
Mary Jo Nyblad
President
Christine Campbell-Davis
Vice President
Chris Davis is a seasoned communications professional with a career spanning over 25 years across corporate, agency, and nonprofit sectors. She has developed a robust portfolio of skills, including strategic brand development, public relations, digital marketing, and community engagement, making her a versatile and impactful communicator. Chris’s varied background enables her to combine the structured, large-scale approach of corporate communications with the mission-driven focus of nonprofit work and the creative agility of agency experience.
As the founder of Campbell Davis Communications, Chris collaborates closely with nonprofits and small businesses to craft customized strategies that elevate their presence and amplify their impact. Her services encompass social media strategy, public relations, content creation, and campaign planning—all designed to align with her clients’ missions and achieve measurable results. Using her agency experience, Chris brings a strategic perspective that ensures each campaign she leads resonates deeply with audiences and drives meaningful engagement.
Chris’s work is driven by a genuine passion for supporting others and helping organizations thrive. Her years in the nonprofit sector give her unique insights into the specific challenges mission-driven organizations encounter, and she approaches every project with empathy and dedication. With her extensive experience and commitment to fostering positive impact, Chris is a valued asset to the Garden City Visitors Bureau, bringing strategic vision and heartfelt dedication to advancing the bureau’s mission.
Carrie Sullivan
Secretary
Carrie leads Telaya along with her husband, Earl. Nearing Carrie’s 40th birthday, they worked through ways to prioritize family while still allowing Carrie to pursue her passion of science. Winemaking was that answer, and she’s never looked back! After completing a Doctorate of Veterinary Medicine at Ohio State University in 2000, Carrie practiced in Columbus, Ohio and Boise, Idaho. Her two sons arrived in 2004 and 2007, and she found that striking that work-life balance was becoming more difficult–now, as a business owner and winemaker, Carrie has the flexibility to be present for her boys while fostering her natural ambition and drive. Carrie credits her time with winemakers in Washington and Idaho for the foundation of her winemaking education. As her boys become more independent, she’s been able to spend even more time in the cellar, continuously researching to hone her skills and craft. Her journey to becoming a winemaker has culminated in that balance she was always searching for–working with her husband, spending time with her sons, and pursuing her passions.
Lisa Gardner
Treasurer
Lisa moved to Idaho from upstate New York in 1992 to attend Boise State University, where she earned her bachelor’s degree in marketing. She lives in Garden City with her husband and is the proud mother of two adult children. Over the course of her career, Lisa has built a strong foundation in business development, working across a variety of industries to grow brands, deepen community engagement, and lead strategic initiatives. She currently serves as the Business Development Manager for Timber Creek Recycling and brings extensive experience in nonprofit leadership and board service. Lisa looks forward to contributing her insights to help advance the mission of the Garden City Visitors Bureau.
Sasha Rojas Zaragoza
Program Administrator &
Board Member
Sasha Rojas Zaragoza serves as both the Program Administrator for the Garden City Visitors Bureau and as a member on the Board of Directors. Dedicated to fostering community spirit and growth, Sasha is strongly motivated by the ethos “give where you live.” By joining GCVB, she felt she could actively contribute to the vibrant and robust development happening in Garden City. In her dual roles, Sasha writes and manages grants, supports shaping strategic initiatives that enhance the “Stay & Play” visitor’s experience, and facilitating partnerships that enhance the city’s rich culture and thriving growth.
In her commitment to community engagement and development, Sasha, was selected as a 2024 Fellow in Micron Foundation’s Nonprofit Leaders of Color Program, earning a Nonprofit Executive Certificate Program from Georgetown University, McCourt School of Public Policy. She is also a 2024 graduate of Conservation Voters for Idaho’s Boards and Commissions Fellowship. Her learning experiences with social justice, policy and intersectionality are key areas of focus in her work. She wears many hats, serving on several boards;
-Idaho Department of Parks and Recreation Advisory Committee as the Land and Water Conservation’s Minority Representative
-Garden City Early Learning Collaborative (GCELAC)
-Anser Charter School Board, Governance Chair
-Boise City Department of Arts & History, Grant Reviewer
Committing to serve in these various spaces, Sasha continually advocates for practices that ensure dignity and access to all, with a particular focus of interest within refugee and Spanish speaking communities. She also enjoys utilizing her Heritage-fluency Spanish to bridge language and social barriers.
Brigitte Arevalo
mARKETING & sOCIAL mEDIA mANAGER
Brigitte Arevalo brings over a decade of marketing, brand strategy, and graphic design expertise to the Visit Garden City team. With a strong foundation in luxury real estate marketing, she specializes in developing cohesive brand systems, elevated visual content, and storytelling that resonates across platforms.
Her experience includes creative direction, website and newsletter design, content strategy, and multi-channel social media management. She is known for blending data-driven insights with elevated creative execution—ensuring every piece of content feels intentional, polished, and aligned with the overall visitor experience.
At Visit Garden City, Brigitte refines brand tone, builds strategic content frameworks, and develops marketing that highlights the city’s creative spirit, local makers, craft culture, and vibrant sense of place.
Based in Kuna, Brigitte is fueled by a love for travel and adventure. When she’s not crafting brand stories, she’s enjoying the Greenbelt, exploring new coffee shops, or spending time with her husband and their spunky toddler.
Dawn snapp
Board Member
Dawn is a 4th-generation Idaho native who has lived in the Treasure Valley for 19 years. She serves as Marketing Company Executive Support for U-Haul Company of Idaho, where she has dedicated 23 years to the role. A passionate advocate for community and causes close to her heart, Dawn has been involved with the American Cancer Society Cancer Action Network (ACSCAN) since 2008, serving as ACT Lead, Fundraising Chair, and Lobbyist at both the federal and state levels.
Dawn is deeply committed to local business and professional development, holding membership in the Human Resources Association of the Treasure Valley (HRATV), where she helps her organization stay current on evolving business laws and regulations. She is also a proud sponsor of the Idaho Human Rights Education Center.
In addition to her work with ACSCAN, Dawn has held leadership roles in local organizations, including serving as President of the Garden City Chamber of Commerce, and on the Garden City Arts Commission and the Advisory Board of the Assistance League of Boise. She is currently a board member for both the Idaho Humane Society and the Women Erased Foundation, and is a founding member of Brunch Giving.
Outside of her professional and volunteer efforts, Dawn’s free time is devoted to her family, her community, and her beloved dogs. She enjoys traveling the world, savoring coffee, and always exploring new ways to engage with those around her.
Ashlee Struble
Board Member
Multitasking extraordinaire, people connector, mother of two, and enthusiastic fan of a glass of Idaho Tempranillo, Ashlee brings energy and heart to everything she does. Originally from South Dakota, she moved to Boise more than a decade ago, launching her beverage career in the beer industry before discovering that wine—specifically Idaho wine—had truly captured her interest.
Since joining the Idaho Wine Commission, Ashlee has become a passionate advocate for the state’s wine community. She holds a WSET Level 1 certification and is a proud graduate of Leadership Idaho Agriculture (Class 43), experiences that continue to shape her appreciation for both the craft and the agricultural roots of the industry.
Ashlee puts her skills to work by planning educational seminars throughout the year, coordinating the Annual Meeting and Savor Idaho, crafting itineraries for visiting media, building lasting partnerships through sponsorships, and responding to the many inquiries the Commission receives from consumers and industry professionals alike. No two days are ever the same—and that’s exactly how she likes it.
Outside of work, Ashlee enjoys traveling with her family, catching live music whenever she can, and sending handwritten notes to friends and family—because a little snail mail still goes a long way.
Helen Carnie
Lynda Alexander
Marketing Committee
Bill Jacobs, Mayor
Jacobs is a businessman with 35 years of experience owning, managing, and developing businesses. He was the General Manager at FarWest Landscape and Garden Center. Jacobs earned his BA in Marketing from Seattle Pacific University and his MBA from California State University, Fullerton. His work experience includes positions as a Global Logistics Manager at HP, VP of Client Services at MarkMonitor, and owner of Alloway Lighting.
Bill is devoted to community service and currently serves on two YMCA boards, including the West Branch, where he served as the annual campaign fundraising chair. In addition to the YMCA, Bill volunteers at the Morrison Center and is a youth soccer coach.
Jacobs enjoys hunting & fishing, tennis, biking, and serving in his church. Jacobs and his wife Kristen, have been married for 33 years and have two adult daughters. Jacobs is fluent in Spanish, having lived in Latin America for 9 years
Christa Johnson
Digital Design/Marketing Intern
Christa Johnson is a Marketing Communications student graduating in Spring 2026 with her AAS, and she is excited to join the Garden City Visitors Bureau as an intern. Originally from Boise, she has lived in several places before returning home to continue her education and—most importantly—meet her husband. Christa loves being involved in creative digital work and enjoys finding new ways to connect people with the community. Outside of school and work, she spends her time with her husband and daughter, exploring local parks, going to concerts, and getting together with extended family. She’s grateful to be part of the team and looks forward to contributing to the vibrant spirit of Garden City